Armed Robbery at Payday Loan Store – Suspect Wanted

On Thursday, March 19, at approximately 7:45PM, La Crosse Police responded to the report of an armed robbery at the Payday Loan Store at 4009 Mormon Coulee Road in La Crosse.

The store clerk reported that a male subject entered the store displaying a handgun and demanded money.  The clerk complied with the demand, and the suspect fled from the store.  Officers and a K-9 unit arrived on scene within minutes but were unable to locate the suspect.

Store security surveillance video has been obtained and we are looking for your help in identifying the suspect in the armed robbery.

The suspect is described as:

  • White Male
  • 6′ 00″ – 6′ 3″
  • 200lbs
  • Possible hazel eyes
  • Possible brown eyebrows and hair

The suspect was last seen wearing:

  • Dark colored boots
  • Blue jeans
  • Dark blue hoodie
  • Black or dark blue multi-colored handkerchief with orange and other light colors
  • Black or gray gloves with white detail along thumb and orange writing on wrist part of glove

Anyone with information about this crime is asked to call the La Crosse Police Department at 608-785-5962 or La Crosse Area Crime Stoppers @ 608-784-TIPS. You also can text “LAXTIPS” and your tip to 274637 (“Crimes”) or fill out the online Web Tip Form.

Tipsters can remain anonymous.


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